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About Clay

Thirty-five years watching capable people who couldn't close the gap. Including myself.

Clay Conner

Clay Conner · Boise, Idaho

The coach

I coach the person, not the problem.

The people who find their way here are already moving — smart, capable, doing the work. Something keeps getting in the way — something they can't see, or can't seem to close. Some aren't blocked — they're not sure where they're headed anymore.

Most have been carrying it alone. The people in their lives need them to have it together. The right question, at the right moment, gets somewhere they couldn't reach on their own.

I'm sixty years old, still flying, still working on myself. I haven't arrived — I've been through enough to know that's not how this goes. That gap shows up in my life the same way it shows up in theirs. Hard to see, hard to sit with, hard to keep working on. Figuring it out alone hasn't worked for me. Conversations have.

Background

Where this comes from.

01
35 Years in Business

A decade at 5 Degrees North co-developing solutions with organizations like BASF, Johnson & Johnson, and Eastman Chemical — work that produced over $300 million in measurable results. Then twelve years as SVP inside a health tech company called SmartStory. I know what it takes to operate at that level. I know what it costs when something inside starts working against you.

02
The Work

I was doing this work before I called it coaching. The clients were engineers — people who didn't take claims on faith. What moved them wasn't a system — it was the right question, in a room where they felt safe enough to answer honestly. They came up with more than they thought they could, faster than they thought they could, because the answer was theirs.

I wanted to get closer to that — one person at a time. I trained formally, spent years trying to scale it. It never worked. It wasn't me.

Formal training named what practice had already built. I've always been a coach. It took me a while to stop apologizing for it.

03
Private Pilot

I fly because I love it, and I keep working to get better at it. Flying gave me language for things I already knew about coaching — the gap between knowing what to do and doing it under pressure, the voice in your head that gets loud when it should get quiet, the moment when trying harder stops being the answer.

There was no one I could say this to. Until there was. That's what made everything else possible.

Melanie Thorley · Employment Attorney · Brisbane Read Melanie's full story →

I love that first call. Something always comes up that surprises us both.

If you're thinking about it,
that's enough reason to reach out.

The call is free. The conversation is honest. You'll know by the end of it.

Schedule a Conversation

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